Strategieperspektiven Fur TV 2.0 : Digitale Netzwerkmedien Und Ihre Auswirkungen Auf Fernsehunternehmen (9783658015985)



Ausgehend von der Auflösung der strikt linearen Bewegtbildkommunikation untersucht Marc-Etienne Geser die strategischen Optionen privater Fernsehunternehmen zur (Weiter-)Entwicklung ihrer Medienangebote und Geschäftsmodelle in digitalen Netzwerkmedien. Der Autor zeichnet ein fundiertes Bild der neuen strategischen Herausforderungen für private Fernsehunternehmen vor dem Hintergrund von Digitalisierung und Konvergenz der Telekommunikations-, Informations-, Medien- und Unterhaltungsmärkte. Er bietet - abgeleitet aus der unternehmensstrategischen Theorie - lösungsorientierte Handlungsschritte für die strategisch notwendige Transformation zu einem Netzwerkmedienunternehmen, mit der private Fernsehunternehmen den Weg von einer "Push-Ökonomie" zu einer "Pull-Ökonomie" gestalten können.


Product details

  • Paperback | 325 pages
  • 148 x 210 x 20mm | 449g
  • Wiesbaden, Germany
  • German
  • 2014 ed.
  • Illustrations; Bibliography; 17 Illustrations, black and white
  • 3658015985
  • 9783658015985


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