Sonic Boom (9780544570160)
But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.
Product details
- Paperback | 208 pages
- 135 x 203 x 17.78mm | 158.76g
- 07 Oct 2015
- HOUGHTON MIFFLIN
- Mariner Books,US
- United States
- English
- Reprint
- 1 black and white illustration
- 0544570162
- 9780544570160
- 488,922
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