Sonic Boom (9780544570160)



But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core.


Product details

  • Paperback | 208 pages
  • 135 x 203 x 17.78mm | 158.76g
  • Mariner Books,US
  • United States
  • English
  • Reprint
  • 1 black and white illustration
  • 0544570162
  • 9780544570160
  • 488,922


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